The Mau P record label is official. The Dutch tech house star has launched Baddest Behaviour Records, his first imprint, and says it exists to give a platform to the producers who have been sending him music for years. No artists, release dates or distribution partner have been named yet, so for now the announcement is about intent rather than catalogue.
What Mau P announced
EDM.com reported on October 9 that the label was revealed through an Instagram reel, with Mau P framing it as a response to the unreleased music landing in his inbox. In his words, the imprint is for the culture and for the scene. He tied the idea to his own rise, noting that established DJs gave him a platform when he needed one and that he wants to return the favor.
EDM House Network, which also covered the news on October 9, adds that the label has a private Instagram account that began accepting followers during the rollout. It also says the first artists and releases have not been announced, which means the sound of the label will only become clear once the first records appear.
A name taken from the live show
Baddest Behaviour started as Mau P’s event concept, which has grown into a touring brand with a residency at Pacha Ibiza and shows in cities including New York, Miami and Los Angeles. The record label extends that brand from the dancefloor to the release schedule.
One small discrepancy is worth flagging. EDM.com spells the name with the British “Behaviour”, while EDM House Network uses “Behavior” in its article text. The event brand’s Instagram handle uses the British spelling, which is why we follow it here. EDM House Network also notes that Mau P B.V. filed a trademark application in 2024 covering record label services, among other categories, suggesting the plan has been in motion for some time.
Why the Mau P record label matters now
Mau P broke through with “Drugs From Amsterdam” around four years ago and has since released on other artist led imprints, including John Summit’s Experts Only, Chris Lake’s Black Book and Solomun’s Diynamic. Running his own label puts him in the same bracket as the headliners who use their platform to shape a scene, not only to play it. He first flagged plans for a label, a debut album and a clothing line in January 2026, and the album and clothing line are still waiting on details.
The timing also follows a loud few weeks for the producer. He recently responded to ghost producer claims with a full studio breakdown, which we covered in Mau P Hits Back at Ghost Producer Claims. Launching a label built around other people’s music is a very public answer to questions about who makes what. For another recent example of an artist fighting over control of a name and a label, see our report on the Sara Landry lawsuit.
What happens next
The first signings and the opening release are the two things to watch. Until then, the label is a promise: Mau P has a large audience, a steady stream of demos and a stated wish to use both. Full details should follow through the label’s Instagram and his own channels. You can read the original announcement coverage at EDM.com.
FAQ
What is Baddest Behaviour Records?
It is the first record label from Mau P, named after his Baddest Behaviour live event brand.
Who is signed to the label?
No artists have been announced. Mau P has said it is meant for producers who have sent him music over the years.
When is the first release?
No release date has been given. Neither report names a distribution partner either.
Is the Mau P album coming too?
He teased a debut album in January 2026, but no details have been announced.
