In a significant shift within the music landscape, TikTok has reported that posts featuring electronic music have surpassed those using indie and alternative genres in views for the first time. This trend highlights the growing popularity of electronic music on social media platforms, reflecting broader changes in listener preferences.
Key Takeaways
- Electronic Music Dominance: Over 13 billion views of electronic music posts in 2024, a 45% increase from 2023.
- Genre Growth: Electronic music posts grew by more than 100% year-over-year, outpacing indie and hip-hop.
- Diverse Content: Electronic music is favored for various video types, including sports, fitness, and travel.
- Mainstream Success: Artists like Disclosure and Joel Corry are leading the charge in making electronic music mainstream.
The Rise of Electronic Music
In 2024, videos tagged with electronic music saw a staggering 13 billion views, representing a 45% increase from the previous year. This growth is attributed to the genre’s versatility, making it a popular choice for a wide range of content, from fitness routines to travel vlogs.
TikTok’s head of music partnerships for the UK and Ireland, Toyin Mustapha, noted that the accessibility of dance music has contributed to its surge in popularity. He stated, “Dance music has become more accessible and big in the commercial sphere. We are seeing the breaking down of boundaries for artists, and TikTok is part of that.”
Comparison with Other Genres
While electronic music is experiencing rapid growth, indie and hip-hop genres still maintain a strong presence on TikTok. Here’s a quick comparison of the growth rates:
| Genre | Views in 2024 (Billions) | Year-over-Year Growth |
|---|---|---|
| Electronic Music | 13 | 45% |
| Indie and Alternative | N/A | Slower than electronic |
| Rap and Hip-Hop | N/A | Slower than electronic |
Despite the surge in electronic music, indie and hip-hop remain popular, particularly with the recent announcement of the Oasis reunion, which generated over 100 million views on TikTok shortly after the news broke.
The Impact of TikTok on Music Trends
TikTok has become a crucial platform for music discovery and promotion, with many tracks gaining popularity through viral challenges and trends. For instance, songs like Adam Port’s “Move” and Pawsa’s “Dirty Cash (Money Talks)” found their way to the top of the charts after gaining traction on the app.
The platform’s influence is evident in the way it has revived older tracks, with many users turning to nostalgic hits. In 2024, 19 out of the top 50 tracks used on TikTok were over five years old, showcasing a trend towards celebrating music from the past.
Conclusion
The shift towards electronic music on TikTok signifies a broader change in music consumption and social media engagement. As users increasingly gravitate towards electronic sounds for their content, the music industry may need to adapt to this evolving landscape. With the continued rise of electronic artists and the resurgence of classic tracks, TikTok is set to remain a pivotal player in shaping music trends for years to come.